Client Case Study
A cutting-edge series of engaging and informative videos transforming the sample collection process for lab customers and medical professionals
CLIENT
Molecular Testing Labs, a state-of-the-art laboratory specializing in high-complexity molecular tests and clinical trial services, is committed to providing quality health care for all. In their search for a production team that shared their passion and dedication, their creative agency Stringcan Interactive found the perfect partner in Motivo Media.
The Challenge: Crafting Engaging and Informative Instructional Videos
Molecular Testing Labs required captivating and informative instructional videos that simplified the sample collection process for customers and medical professionals. Additionally, they needed an overview video that showcased their facility, staff, and mission to provide quality health care for all, regardless of circumstances.
SERVICES
Pre-Production
Script Writing
Video Production
Product Photography & Headshots
Post-Production Editing and Design
Product & Testimonial Videos
The Solution: A Comprehensive Video Production Process
Motivo Media collaborated with Stringcan Interactive to plan, coordinate, and script the video series. They sent a professional crew to Molecular Testing Labs' facility in Vancouver, WA, where they spent two days capturing stunning visuals of the testing process, conducting interviews with key personnel, and shooting product and executive headshots.
In post-production, Motivo Media meticulously refined each video, creating branded animations, providing voice-over services, and fine-tuning the content to ensure optimal engagement and comprehension.
RESULT
Motivo produced a series of seven high-quality videos, now available on for Molecular Testing Labs’s YouTube channel and website.
These instructional videos provide clear and easy-to-follow instructions on how to collect at-home samples, making it simple for customers to provide accurate and valid specimens, significantly reducing the likelihood of invalid specimens.
The videos have received positive feedback from customers and stakeholders, with the potential to revolutionize the way Molecular Testing Labs' services are accessed and utilized.
Click below to watch a selection of the Molecular Labs videos.
QUOTES FROM THE CLIENT
“Motivo Media’s final video thrilled and satisfied the client, which opened the door for future partnerships. The team responsively and transparently communicated every process and expectation. Above all, they were a robust and reliable partner for this project.”
“We had urgent business needs for video production and chose to work with Motivo. I couldn’t be happier with the entire experience. Motivo was professional throughout planning, production, and final edits.”
“Motivo Media’s deliverable received positive feedback from customers. The team was friendly, understanding, and professional in handling and communicating the project. Above all, their experience, cooperation, and timeliness were the hallmarks of their work.”
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