The speed, the scale, and the accessibility of these tools is undeniable. But when it comes to storytelling, especially for mission-driven organizations, the question isn’t whether or not AI can make a video, the question is: Can AI make a video that connects?
Read MoreThe success of every video project or campaign depends on alignment. When collaboration and partnership are implemented from the beginning, strategy and storytelling are allowed to flourish…
Read MoreIn the production world, the difference between a vendor and a partner comes down to intent. A vendor executes. A partner collaborates…
Read MoreWhen building a production plan one of the most important resources can often be the support of the location you are filming in. State production incentives, tax rebates, and tax credits should always be considered when putting the financial picture of a project together.
Read MoreInvestors are going to be looking for a few standard things: a look book, a script, investor agreements, but chief among these documents will be a professionally-prepared budget and schedule.
Read MoreInterviews are one of the most powerful tools in storytelling. Guiding a meaningful one is about creating an environment where people feel comfortable enough to share something real.
Read MoreRushing an edit is like microwaving a steak—technically possible, but the result will be disappointing for everyone involved.
Read MoreSpend time building foundations with your team. When you align on goals, and everyone has a clear vision of where to go, you’ll be able to recognize and jump on the opportunities that can get you there. After that, everything else is just imagination and elbow grease.
Read MoreIt’s time for my imagination to be let off the leash. I WANT to jump right into scripting… but not yet.
First, I have to create a Creative Brief and then comes the Treatment.
Read MoreReally knowing how to partner with a client is one of the most underrated skills that a filmmaker can possess. It’s not enough to simply execute their ideas without a firm understanding of why they are contracting us. When you truly partner with a client it creates a relationship where there is a seamless transition of ideas.
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