At Motivo Media, we don't just think outside the box; we redefine it.
We're a creative agency that transforms the complex into the captivating, the mundane into the magical, the ordinary into the extraordinary.
Our team of visionary storytellers and digital wizards specializes in transforming your ideas into immersive media experiences. Whether it's a brand story, a marketing campaign, an online course, or a video masterpiece, we make it resonate.
Our background is diverse, but our focus is singular: to help clients simplify complex ideas and share them through compelling media.
Meet the team.
Tim Hedberg
Co-Founder & CEO
Award-winning Filmmaker & Marketer
Tim is a bilingual filmmaker, entrepreneur, and all-around media maverick who heads up our Seattle office. His work has focused on audience empowerment and storytelling for a variety of nonprofits, universities and startups around the world.
Previously, Tim served as CMO at CoBuy, a real estate startup based in Seattle, and Klink Delivery Inc., an innovative on-demand delivery company. Tim has been a visiting professor at Universidad Francisco Marroquín’s film school in Guatemala City and speaks regularly at conferences and events around the world.
Tim wants to be your collaborator! Reach out to brainstorm creative ways to tell your story.
Lisha Joy
SEATTLE, Wa
Lisha is a production coordinator who began her career in the film industry in Los Angeles in production, writing, and casting. She has worked on feature films, documentaries, and reality television, including a film produced by Quentin Tarantino and a project for the Griffith Park Observatory featuring Leonard Nemoy of Star Trek. As a scriptwriter, her words have been narrated by award-winning actors, including Anjelica Huston and Edie Falco.
She is also passionate about photography, painting, and finding clear, empathetic ways of communicating about nuanced topics, all of which drew her to the art of filmmaking.
Brett Wietecha
Seattle, WA
Brett is an award-winning freelance director, writer, and producer with experience in narrative cinema, marketing & advertising, live events, digital production, post production, and team management. He has written and directed several award-winning short films and produced/directed commercials for The Economist, Amazon, Microsoft, Rufus Du Sol, and the Seattle Seahawks. Prior to that, Brett built, managed, and oversaw the production department for the tech company On Deck.
Brett has a strong reputation of being a creative leader, innovator, and collaborator. His diversified production experience over the past several years includes commercial work with sports teams, documentary experience with contracts from the Brazilian Government, and short films produced in the Seattle area.
Levi Smock
SEATTLE, Wa
Levi Smock is a media executive, writer, and producer with over 15 years' experience and MFAs from The American Film Institute Conservatory as both a Screenwriting and Producing Fellow. Since 2008, he has produced an array of content, including commercials, music videos, documentary television, VR and AR experiences, and feature films.
As a media executive, he's lead production for several of the largest new media brands, including Buzzfeed, DreamworksTV, Seventeen, FBE, All Def Digital, and Veteran Entertainment Television. He's built creative, production, and post-production departments responsible for creating 1000s of pieces of content and generating over 2 billion views.
As an independent filmmaker, Levi has written and produced over a dozen short narratives and six feature films. In 2016, his film DELINQUENT, won the Best Narrative award at the Brooklyn Film Festival, Tallgrass, Arkansas Film Festival, Hell's Half Mile, and Beverly Hills Film Festival.
Andrew Aragón
Guatemala City, Guatemala
Andrew is a film and visual arts graduate at the Francisco Marroquín University in Guatemala, and a video intern at Motivo headquarters in Seattle.
He has worked on features, short films, institutional videos, audiovisual content for social networks, and advertising. He has participated in projects for The London Film School and The Human Rights Foundation, among others.
Andrew specializes in video editing and post production, but he is constantly expanding his knowledge of the audiovisual industry in general through new experiences and opportunities.
Gustavo Cabrera
Guatemala City, Guatemala
Gustavo Cabrera is a dynamic creative professional with a Bachelor of Film and Visual Arts, specializing in post-production, storytelling, and music composition. He has lent his talents to numerous film projects as a colorist, editor, and sound designer, consistently pushing the boundaries of visual storytelling.
His work as a director and post-producer has resulted in the creation of stunning imagery and the successful completion of remarkable projects, including short films and documentaries. Gustavo has also excelled in the world of advertising and social media, utilizing his unique skills as a colorist and editor to craft compelling content.
OUR CORE VALUES
#1 Deliver Results
We are dedicated to delivering amazing results, and we’re determined to do so, no matter how challenging the project.
#2 Be Resourceful
Even when it seems there’s no clear path forward, we do what it takes to find one.
#3 Stay Positive
Even in the thick of a stressful project, we strive to remain optimistic and solutions-oriented, working with as opposed to against.
#4 Work Proactively
We don’t wait around for something to happen — we tenaciously seek out answers, solve problems, create solutions.
#5 Show Empathy
Relationships are at the heart of our company, so we always try to be considerate and thoughtful of others.
#6 Communicate
Whether it’s good news or bad, we maintain clear, candid and consistent lines of communication.
Check out our Strategy Guide covering how to navigate the world of Film, Strategy and Digital Transformation:
THE MOTIVO PROVEN PROCESS
Strategy
Step 1
Define the impact: every project starts with measurable goals that connect story to business outcomes.
Align creative direction with strategic execution so ideas aren’t just bold, but effective.
Discovery
Step 2
We immerse in your brand through interviews, workshops, and research.
Identify immediate priorities while mapping long-term opportunities.
Listening first ensures every deliverable is aligned to strategy and audience.
Agreement
Step 3
Clarify scope, roles, timelines, and success metrics.
Align expectations early to prevent surprises later.
A signed agreement ensures confidence and efficiency before execution begins.
Execution
Step 4
Collaborative, iterative production with structured feedback cycle
Built-in quality control at every stage to ensure precision.
Transparent communication keeps projects on time, on budget, and on brand.
Distribution
Step 5
Strategic amplification through digital campaigns, PR, and social channels.
Tailored distribution to maximize ROI and reach the right audiences.
Backed by 25+ years of marketing and storytelling experience.