Client Case Study

CLIENTS

Animal Legal Defense Fund

OVERVIEW

The Animal Legal Defense Fund, a renowned non-profit organization committed to protecting the rights and welfare of animals, sought Motivo Media's expertise to illuminate a pivotal legal battle. This groundbreaking lawsuit, filed in the Oregon Supreme Court, aimed to hold an individual financially accountable for the lifelong damages inflicted upon a horse named Justice through severe neglect. Our task was to craft a compelling short documentary that demonstrated both the emotional journey of Justice and the unprecedented legal implications of his case.

SERVICES

• Pre-Production

• Production Coordination

• Video Production and Directing

• Script Writing

• Editing and Post Production

PRODUCTION

The process began with extensive pre-production meetings, where we dove into the intricacies of the case alongside the ALDF legal team and the organization that rescued Justice from the neglect and abuse he had been suffering. 

After mapping out a production plan, our crew traveled to Canby, Oregon where we spent the day filming at the farm that Justice now lives on. In addition to capturing a heartfelt interview with his rescuer, we recorded Justice as he pranced through the fields and interacted with the other horses on the property. Recognizing the sensitivity required when filming not only untrained animals but specifically one who has been the victim of abuse at human hands, we adapted our production techniques to ensure the safety and comfort of Justice and all involved, demonstrating our flexibility and commitment to ethical filmmaking. 

In Portland, we conducted insightful interviews with the attorneys fighting for Justice's rights, highlighting their endeavors to set a legal precedent establishing that animals have a right to sue their abusers in court. 

In post-production, we wove together all of the interview transcripts, created engaging narration, and enhanced the storytelling with voice-over work by actress Nikki Reed.

RESULT

The resulting documentary was featured prominently on the Animal Legal Defense Fund's website and YouTube channel, quickly gathering thousands of views. But more than that, it served as a powerful tool in the organization's advocacy arsenal, sparking conversation, raising awareness, and contributing to the ongoing protection of animals.