Client Case Study

CLIENT

Arts & Letters, on behalf of Google

BRIEF

On Google’s behalf, Arts & Letters tapped Motivo to create an ad to showcase their cloud security. The primary goal of the campaign was to instill confidence in the data protections provided by the Google Pay platform. This was achieved by demonstrating the phone's reliability and security features, even in situations where the phone was lost or misplaced.

SERVICES

• Pre-production

• Location scouting and securing permits

• Casting and managing talent, including actors and extras

• Production Coordination

• Production

PRODUCTION

The biggest challenge on this project was the exceptionally tight turnaround time: The green light was given on a Friday, and shooting commenced early the following week. Since shoots of this size generally take several weeks, to pull this off required exceptional organization, coordination, and flexibility from the Motivo team, but we take pride in meeting the moment and going into overdrive when the need arises. So, each of us hit the ground running to make it happen, starting with booking crew, casting actors, and scouting dozens of locations.

To add authenticity and relatability to the campaign, the production ended up utilizing over 20 sites across Seattle, Washington to simulate real-life scenarios where a phone might be lost, including parks, coffee shops, laundromats, vehicles, skateparks, parking lots, and more. 

The demanding schedule necessitated efficient planning and resource allocation. We had to work quickly and effectively to ensure that all locations were secured, talent was in place, and filming was completed on time, within budget, and to the client's satisfaction, demonstrating Motivo Media's ability to deliver high-quality results under pressure.