Client Case Study

CLIENT

Amazon and Wooshii

BRIEF

Motivo Media partnered with Wooshii to create a 12-part video series for Amazon showcasing real-life stories of individuals whose lives have been positively impacted—and in one case, literally saved—by Amazon Alexa devices. The primary goal was to create an uplifting series that provides a genuine glimpse into each person’s world, with Amazon Alexa serving as a supporting element.

SERVICES

• Pre-Production

• Production Coordination

• Casting

• Video Production and Directing

• Art Direction

PRODUCTION

Following a series of pre-production meeting to solidify the concept for the series, Motivo Media took charge of the casting process, carefully selecting individuals whose stories aligned with the project's objectives, and coordinated every aspect of the shoot, working closely with the participants to ensure their availability and manage the logistics of various shoots across the country. To maintain a cohesive vision, the production team assigned a single director to remotely guide the filming of the full series and ensure the connective thread between individuals.  

The editing phase was a crucial step in bringing each story to life. Motivo Media handed off the footage to Wooshii’s skilled editors who meticulously crafted each video, weaving together the footage to enhance the storytelling, resulting in emotionally engaging narratives that resonated with viewers.

RESULT

The final video series successfully achieved its objective of showcasing the unique benefits of Amazon Alexa features and received a combined total of over two million views. Viewers were deeply engaged by the emotionally compelling content while gaining a deeper understanding of the profound impact of Alexa devices.