Client Case Study

CLIENT

International Institute for Sustainable Development (IISD), a prominent non-profit research organization specializing in policy research and analysis related to sustainable development governance

BRIEF

With offices in Canada and Switzerland, IISD sought to produce a series of videos that highlighted diverse perspectives from speakers across multiple countries, including France, Switzerland, Kenya, South Africa, and Panama. The project aimed to foster greater understanding and engagement around critical sustainable development topics. To achieve this goal, the videos needed to be accessible in multiple languages and tailored for various cultural contexts.

SERVICES

• Production Coordination

• Project Management

• Remote Filming

• Editing

PRODUCTION

To meet IISD’s objectives, Motivo Media utilized innovative production techniques to tackle the complexities of this international project. The team coordinated directly with numerous speakers located across different regions, ensuring they were well-prepared and comfortable ahead of the shoots. Given the geographic spread of participants, Motivo employed remote filming technology to streamline the process, eliminating extensive travel costs and allowing participants to film in their own homes and offices. This approach allowed the team to oversee the filming in real time through the participants’ own devices, ensuring professional quality by controlling recording settings, providing guidance, and running a teleprompter remotely. 

Once the raw footage was collected, Motivo’s editors crafted the material into a series of videos that ranged in length from a few minutes to a couple hours, depending on the subject matter. To make the videos accessible to a broad audience, the team produced multiple versions of each video in different languages, incorporating subtitles and region-specific graphics. This localization process ensured that the content would not only be understood but also feel culturally relevant and engaging to viewers across different linguistic and geographic regions.

The production process required a high degree of coordination, adaptability, and attention to detail. Through consistent communication and efficient workflows, the team navigated challenges effectively, delivering content that aligned with IISD’s vision and mission.

RESULT

The video series produced by Motivo Media amplified IISD’s message and engaged a global audience in meaningful conversations about sustainable development. The inclusion of subtitles and localized graphics significantly expanded the content’s reach and impact, allowing it to transcend language barriers and resonate with diverse audiences.

Motivo Media’s work with IISD demonstrated the power of digital content to foster understanding and collaboration on critical global issues. The success of this project reinforced Motivo’s commitment to creating impactful content that drives meaningful social and environmental change.