Client Case Study

Brief

Washington UnlimitEd is an organization working to provide more educational options for children in Washington state. The organization was founded in 2021. Having just kicked off with a small team of individuals, UnlimitEd knew from the get-go that they wanted to make a quick impact with a prominent media presence, but they didn't know how to do that. That’s where Motivo came in.

Production

Motivo played a key strategic role in helping get UnlimitEd off the ground. We began by conceptualizing a plan, developing key strategies, and educating the UnlimitEd team on exactly what they would need to focus on in order to make this campaign launch a success. Through many meetings and long conversations, we found out the people they wanted to contact and bring this campaign to, and created relationships with them.

We strategically began outreach, conducting hundreds of phone calls and interviews with many incredible parents, teachers, students, and educational activists across the state. These interviews helped to build UnlimitEd's network and provided valuable insights into the challenges and opportunities facing education in Washington. We were also able to use UnlimitEd’s existing contacts to generate even more contacts for them.

With this information in hand, Motivo worked with UnlimitEd to create a series of media assets to be used across their social media platforms. These would be videos, short in-depth documentaries, and User-Generated Content, each designed to showcase what UnlimitEd is all about: recognizing the unique gifts of Washington's children and raising awareness about the need for more diverse educational options in the state.

Click below to hear stories from some prominent voices in Washington state on individualized education:

The User-Generated Content was the biggest labor of love for both the UnlimitEd and Motivo teams. In order to create these specific close-up assets, we knew we would need to make massive amounts of content at a very low cost. To make this content a reality, Motivo generated a user-friendly guide on filming oneself in their own household using their cell phone. We would then call our video subjects over Zoom in order to conduct interviews and capture key messages from these subjects.

These features are as-seen on UnlimitEd’s website. Click the link to explore the WA state map and watch some of the User-Generated stories we had the privilege of gathering.

RESULT

The videos were a huge success, with over 70 videos being created and shared across UnlimitEd's social media channels. UnlimitEd has been able to use these assets to make an impact on Washington state’s education system and attract support from across the state.

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